Way back in the good old days of 2015 one of the Investment News NZ (IN NZ) foundation documents laid out the rationale for its existence like so:
“In theory, this should be a fertile period for news in New Zealand’s investment scene.
“As well as the inexorable driving force of KiwiSaver, which is fueling both the retail and wholesale funds business, the industry is facing an unprecedented regulatory overhaul. Legislative acronyms abound, including, but not limited to, AML, FAA, of course, the big FMC.”
“All of this adds up to change: and change equals news.”
Today’s issue marks the 100th of the regular time IN NZ weekly newsletters produced since inception.
And while IN NZ is generally benchmark-unaware, the triple-digit occasion is a good a time as any to offer up some statistical fodder as evidence that certain KPIs have been met.
Excluding this week’s line-up, IN NZ has exactly 890 stories under administration, which collectively have generated some 313,609 page views (of which almost 275,000 were ‘unique’, according to Google) with an average reader page-lingering time of just over two minutes.
For those readers not satisfied with the quant analysis alone, IN NZ will also observe the time-honoured (but historically-flawed) tradition of the top 10 most-read list.
As per a similar end-of-year effort published last December, the all-time top 10 IN NZ story list is overweight platform. While this phenomenon is yet to be explained by science, at least one of these stories almost prompted legal action, according to sources, leading some experts to attribute the platform story spike to lawyers racking up billable hours.
But back to the list itself: all the below stories garnered over 1,000 page views (even as measured by the ‘unique’ standard) with the top one closer to 3,000: go figure.
Advice reform puts clients first, ditches designations, welcomes robots
Wellington investment admin firm opens up to the world
NZX platform lands $600m with Craigs, tipped to secure $1.7 billion Aegis client
Bank of China creates world-first $150m fund in NZ
Eliffe returns at NZ’s biggest funds manager…
Special Report: KiwiSaver at 8 – full market analysis now available
Dine out of Aegis as ASB brings platform under Securities boss
Another resignation as FSC insurance report upsets insurer
AMP advice mega-merger spells end for Spicers
In another one-off 100th issue special event, readers of this story will be entitled to provide feedback as below. To date, IN NZ has eschewed the almost universal online publishing page-filling practice of open-slather comments: partly for liability management purposes, but also to spare readers the prospect of more long-winded replays of the index-v-active management debate.
Today, IN NZ suspends its closed-shop policy: constructive criticism is welcome; trolls will be assessed on a case-by-case basis; flattery is also accepted currency.
Fill your boots.