FirstCape will ditch the iconic Jarden brand for its NZ wealth management network after a decision to combine the advisory group under the JBWere banner.
In a release today, the joint Jarden-JBWere chief, Craig Patrick, said the single name would come into play “over the coming months”.
Jarden and JBWere fell under the FirstCape conglomerate last May with a formal merger of the groups always a likely outcome despite differences in style and history.
“Having two separate companies operating under the Jarden name can be confusing. As such, it was always the intention to bring FirstCape’s two wealth management businesses together, combining the expertise and resources of both to deliver better services and outcomes for our clients,” Patrick said in the statement.
“We’ve chosen to do this under the JBWere NZ name. The JBWere brand has been supporting clients for more than 180 years and is a name that is synonymous with wealth management in both Australia and New Zealand. That trans-Tasman relationship with JBWere Australia will also provide our clients with access to exciting opportunities.”
Jarden is the larger group with almost 90 financial advisers under the brand compared to almost 40 in JBWere.
Then known as FNZC (a reduction of First NZ Capital), the business adopted the Jarden brand in 2019 in a call-back to one of its founders and All Black, Ron Jarden.
JBWere has a reputation as a high-end advisory and investment banking business in NZ and across the Tasman (the Australian JBWere remains solely owned by the National Australia Bank).