NZ-founded artificial intelligence (AI) financial advice technology firm, Marloo, has rolled out a new tool allowing advisers to speed-read client books.
The ‘Ask Marloo’ service enables “advisers to ask questions across their whole client book and get an answer in seconds, sourced from every meeting, document and email on file”, according to a release.
As well as providing more immediate insight into current clients, the whole-of-book system smooths the onboarding process of acquisitions, Hardy Michel, Marloo co-founder, said in the statement.
“Advisers can gain an immediate understanding of clients, including clients they haven’t met yet, and get an update on activity, potential issues that may require attention, and opportunities,” Michel said.
The Ask Marloo option is available in all markets, including NZ, where the AI-based technology firm has seen hyperbolic growth since launching early in 2025.
Founded by former Sharesies coders, Marloo initially hit the advice markets in Australia and NZ with an AI-based note-taking and client-action service.
“We now have more than 1,000 paying firms globally, with advisers in eight markets and having averaged 37 per cent monthly revenue growth since launch,” a spokesperson for the firm said.
Marloo may have been an early AI-adopter in the advisory sector but the competition is growing with Anthropic, for example, releasing its Claude-based tool for financial advisers in the US last week.
According to blurb, the service “connects Claude to custodians, portfolio platforms and CRM systems that advisors already use, allowing the AI to work across the administrative layer surrounding a client relationship”.
In NZ, a plethora of AI advice tools have arrived, too, such as the Adiso product championed by financial advisory compliance and education firm, Strategi.
Other advisory business support operators like The Adviser Platform (TAP) are also plugging in AI technology.
Meanwhile, earlier this month, TAP, which counts about 550 NZ advisers as users, added the Hive KiwiSaver (formerly known as Aurora) to its approved product suite, touting some technological benefits.
“TAP creates a more streamlined journey from client data to advice, with client information flowing directly to Hive to reduce duplicate entry, re-keying and portal hopping,” a release says. “Advice documents and governance checks are created in real time, reducing friction and creating more adviser capacity to focus on clients and advice.”
Ryan Edwards, TAP managing director, said the Hive hook-up would expand the “multi-service” options for advisers in the network.
The move considerably expands the distribution ambit of the Hive scheme that was previously sold exclusively via the Enva (ex Aurora Financial Services) and associate Haven advice networks: collectively, Enva and Haven account for about 160 advisers.
Hive, which moved to a multi-manager model in July along with the rebrand this July, is ultimately controlled by the Craig Baldwin-owned BNB Group that holds TAP as well as the Enva and Haven groups.